Nokia challenge Apple’s mobile operating system into a position to master killer
Friday, April 10th, 2009Global portable handset market by the opposing consequence of monetary critical purpose, in 2009 the worldwide portable handset shipments will plunge 8.3% (IDC projected data), and educated portable handset market contrarian expansion, in 2009 worldwide brainy portable handset shipments will get higher by 6% -11% (iSuppli looked frontwards to data). Admoc from another set of written knowledge presentations that: iPhone OS running procedure in the worldwide portable OS market share by half a year in the past to 4% expansion in February 2009 to 33% of Symbian’s market share in the matching interval plunged 64 out of 100 from 43 %, Windows Mobile market share from 13% to 7%. The matching report in addition uncovered that G1 the first Android portable handset market at 3 months after the United States smartphone market share of 5%.
Exclaimed the industry: the decline of the Nokia Terminal king! The decline of Motorola’s mobile phone industry are important, but the decline of the Nokia mobile Internet industry event. By Sony Ericsson, Motorola, Samsung and LG of the attack, which is Mobile Jianghu; Nokia by Apple and Google’s attack, it is mobile Internet arena. Only this way can we explain why Apple and Google as a mobile top recruits quickly.
Apple’s success: look out of Terminal Terminal
iPod does not lie in the continued success of the iPod, but iTunes, iPhone does not lie in the continued success of the iPhone, but iTunes, mobile me, app store and other services and applications. iPod and iPhone products are excellent, but only as a tipping point, the success of product innovation to serve the needs of innovative writing. Nokia and other traditional manufacturers want to catch up, but also at product innovation and service innovation efforts of these two aspects of pain. Telecom Consulting Derui think, OS is the key.
Product research in the development consider, iPhone customer understanding because of the close to exact, because it is a comprehensive programs and hardware incurable from the crunchy yield have to guru in rank to guru the hardware OS authorize production. Windows portable guru certificate and authorization weighed against to hardware manufacturers have the agency to realise the exact hardware and programs co-ordination, the superiority of both boundaries are playing to the limit, so as to wares research gives a many deal of room.
Innovation in the service, iTunes, Mobile me as well as the iPhone’s app warehouse, etc. Services are supported on the assassin OS development, and through an open SDK to manipulate the right to re-evaluate requests for paid job, which play a third-party developers can in addition churning of thoughts Application denied. Audit apps for the able-bodied development of the app warehouse is very needed to flaunt open on google at this purpose is in addition unambiguous. crunchy yield mastered the OS, on the tenure of the autonomy of service research, or creative genius in addition need to move out the hands of others.
Nokia’s dilemma: looking ahead to the expansion of service localities
Nokia is an awkward role. On the one hand, as the terminal area of the king, has an enviable customer base; On the other hand, the field in the terminal instead of a strong market position allows operators to a high degree of vigilance. Objectively evaluate, Nokia’s user base is only reflected in the stock, in increments, in particular, smart mobile phone users, the poor performance. In addition, Nokia is also the weakness of the user control: control from the physical point of view, until recently a wholly-owned Nokia to buy Symbian, Nokia’s only complete control of the operating system, from the point of view of locus of control, users of Nokia’s image in the eyes at more is a manufacturer, and do not represent a culture, brand loyalty concerns exist.
Early in 2006, as showed by Nokia from the “Services and Software” to “terminal apparatus R & D and manufacturing” to “market operator” means the worth flexible chain of bonds into its enterprise subdivision, and to “services and software” as the strategic purpose, and subsequently brought out a large number of acquisitions to supplement its portable Internet services and the accumulation of applications. However, the recital of their markets, these efforts look like to be the tough consequence of the iPhone was routed. Symbian’s bloated and cumbersome verification are the principle elements, in item, because of the justifications for the running procedure, the surviving portable handset can not entry to many of Nokia OVI Store. Another justification is that Nokia in the portable Internet the most deduced in Japan, South Korea and the United States market share is very constricted, though the precise justifications change, but operators are one of the key customization. Operators effected in the vigilance of Nokia Nokia’s effect only survive in some nations in Western Europe and arising markets.
With the iPhone’s quick advance in market location, operators may be mindful of the iPhone’s reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.
Internet forces: the market into the incurable
Google is a exceptional role. Can not be disregarded is the mighty programs Google R & D capability, computing assets and the Internet in the customary localities of the tentacles everywhere. OS and other wireless telephone proprietors do not like, android market’s direct target is to quickly enhance the competitiveness of the android functioning scheme, other than to deal living OS users shop their applications. Therefore, Google does not get any programs sales revenue. The Android stage will be the supreme aim of the wireless eco-web, and the accumulation of its Internet assets transplant, accomplish development in the next decade. In supplement, Android wireless OS is only as a beginning issue, the supreme aim is to become a PC and wireless apparatus, encompassing all gear, encompassing a unified platform.
Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.
In supplement, Microsoft’s wireless OS in the locality of the rudimentary elongation of the PC Windows enterprise model. As a service discovery, Microsoft presented the apple crop hold Windows Market for Mobile. Telecom Derui good recommendations does not: First of all, its major support HTC bivouac google and apple crop are evolving close partners, Microsoft’s proficiency to negotiate; Secondly, WM market share and built up over the years has been the iPhone wireless submissions after rest, there is no benefit to talk first.
Terminal from the current development, firmly grasp the mobile operating system mobile terminals are the only way to say, is the only way to ensure that the user experience.